Audacy today announced an expansion of the WGR Sports Radio brand into the Rochester market, bringing a significant portion of WGR programming to WROC-FM.
Beginning at 11:00 p.m. ET on February 22, the station will rebrand as WGR Rochester, extending the reach of Western New York’s leading sports audio voice.
The move builds on the newly announced FM simulcast expansion of WGR Sports Radio in Buffalo and further strengthens the brand’s presence across the region. While the WROC call letters will remain, the station will carry WGR Rochester branding and feature a lineup anchored by WGR’s flagship programming, along with a dedicated local show for Rochester listeners.
“The Jeremy and Joe Show” will kick off Rochester mornings, followed by “The Northtown Automotive Extra Point Show” with Sal Cappaccio. Fans will then get a full hour of Sabres updates, followed by Gene Battaglia taking the reins at 1:00 p.m. with “The Sports Bar,” a locally focused program dedicated to Rochester sports. “Schopp and Bulldog” rounds out the day with their passionate sports coverage and opinions.
The WGR Sports Radio’s lineup in Rochester is as follows:
5:30 a.m. – 10:00 a.m. ET: “The Jeremy and Joe Show”
10:00 a.m. – 12:00 p.m. ET: “The Northtown Automotive Extra Point Show”
12:00 p.m. – 1:00 p.m. ET: “Sabres Live”
1:00 p.m. – 3:00 p.m. ET: “The Sports Bar” with Gene Battaglia
3:00 p.m. – 7:00 p.m. ET: “Schopp and Bulldog”
Listeners can tune in to WGR Rochester in Rochester on-air and nationwide on the Audacy app and website.