iHeartMedia Philadelphia’s Rumba 106.1Welcomes Jholimar “DJ Jholi” Valera On-Air Personality, DJ, and Digital Content Creator
iHeartMedia Philadelphia’s Rumba 106.1, #1 Para Reggaeton y Variedad En Philly, announces the addition of Jholimar Valera, known on-air as DJ Jholi, as its newest on-air personality, DJ and digital content creator.
Listeners can catch DJ Jholi producing local segments for the “Enrique Santos Morning Show” weekdays from 6 a.m.–10 a.m., hosting a commercial-free mix at 12 p.m. every weekday and serving as Sunday afternoon host from 1 p.m.–5 p.m.
“We’re thrilled to welcome DJ Jholi to the Rumba family,” said Jonathan Tineo, Director of On-Air & Quality Assurance at Rumba 106.1 and iHeartLatino East Coast. “Her energy, talent, and dedication to both radio and content creation will help us continue to elevate the sound and experience of Latin music for our listeners, and her creativity and passion for entertainment align perfectly with Rumba 106.1’s mission to connect with Philadelphia’s vibrant Latino community.”
A dynamic bilingual talent fluent in both Spanish and English, DJ Jholi brings years of experience in radio, live events and digital content creation. Her career includes work with respected stations including WOCQ in New Jersey and WHAT in Philadelphia, where she built a reputation as an engaging voice and energetic presence in the Latin music and entertainment scene.
Outside the studio, DJ Jholi is an accomplished content creator, leveraging her dedicated social media following to share music, culture and behind-the-scenes moments with fans. Her experience includes interviewing artists, curating playlists, producing commercials and representing stations at major community festivals and events.
“I am honored and proud to join the iHeartRadio family here in Philadelphia. Music connects us with different nationalities and helps us heal spiritually. I am ready to share my positive energy with Rumba’s audience through every moment on air and every musical mix. I invite everyone to join me in this new phase—let’s celebrate together the music that unites us!” said DJ Jholi.
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