Campaign Uses Vignettes to Tell the Stories of Four Inspirational and Successful African Americans
NEW YORK R&B singer, songwriter, actor, former fashion model, and now author Tyrese Gibson, who grew up in Watts around “drugs, drama and dysfunction” but believed in himself and charted his own successful career path after winning a talent contest at the age of 14. Gibson is also a passionate spokesperson for Communities In Schools, the nation’s largest dropout prevention organization.
AT&T and One Solution, the integrated corporate marketing arm of TV One and Radio One, have joined forces on a new consumer awareness campaign to bring the AT&T Rethink Possible® tagline to life. This cross-platform campaign is designed to engage and inspire consumers to rethink what is achievable in their own lives via an online sweepstakes, “Imagine the Impossible,” at BlackPlanet.com and televised vignettes featuring four interviews of influential African Americans who are changing the world we live in and demonstrating limitless potential. Iconic Achievers can be seen on TV One with exclusive content available at att.net/iconicachievers, U-verse Free On Demand, or U-verse Mobile App.
“We are glad to partner with One Solution because of their reach in the African American community, one of AT&T’s key diverse markets for growth,” said Jennifer Jones, vice president, AT&T Diverse Markets. “This campaign brings to life our Rethink Possible® brand philosophy through inspiring, culturally relevant content that encourages consumers to imagine endless possibilities.”AT&T and One Solution selected these individuals because they embody the spirit of Rethink Possible®. The Iconic Achievers vignette series will run in 30-second spots on TV One with special excerpts on tvoneonline.com and BlackPlanet.com. The full 15-30 minute interviews of Gibson, Jones Austin, Armstrong, and Nottage are available exclusively on the AT&T U-verse platforms.
