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Christmas music on the radio already? Yes, it’s time. Many stations around the country have caught on to this gimmick over the years, that generate ratings. The stations flip their format by playing Christmas music 24 hours a day, the day after Halloween. But this year’s champion of radio gimmicks goes to Movin’ 101 in St. Louis. The station started playing Christmas music on October 10. What’s next? Christmas music all year round on the radio.
This week expect to hear Christmas songs on Radio One’s Gospel stations across the country.