BOOM Replaces Hot 107.9 in Philly
Boom 107.9 (WPHI) replaces the Urban/Hip Hop format of Hot 107.9 in Philadelphia. The station is positioning itself as “Throwback Hip Hop.” The station will play core artists such as Jay Z, Biggie, 2Pac, Dr. Dre, Missy Elliott, and The Roots. Radio-One VP/Programming and former Philly radio personality Colby Colb is the imaging voice for Boom 107.9. The station is running all music and has yet to name any on-air DJ’s. However two veteran Classic Hip Hop personalities now heard on sister station Old School 100.3 (WRNB), afternoon host Lady B and weekend host Ed Lover, would seem to be perfect … Continue reading BOOM Replaces Hot 107.9 in Philly

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