Media Outlets Unite for #InTheBlack Spending Power Campaign

BET Networks, Radio One, TV One, and Tom Joyner’s Reach Media, along with the Steve Harvey Morning Show, Inner City Broadcasting and Stevie Wonder, the owner of L.A.’s urban AC 102.3 KJLH are all on board. In an environment in which many marketers expect their advertising budgets to decrease and some brands are shifting their multicultural advertising to general market agencies, a consortium of media outlets and marketing agencies has formed to tout the spending power and habits of black consumers. Titling their effort #InTheBlack, the consortium points out that African-American buying power is expected to reach $1.2 trillion by … Continue reading Media Outlets Unite for #InTheBlack Spending Power Campaign

>African American Relationships and Therapy Talk on Black Radio

> It seems nowadays everybody wants to know why so many Black women are single? Saturday mornings are a good time to check out that topic on radio stations across the country. Social healing and relationships between men and women are some of the core issues that have never really been addressed in the African American community. Talk radio is a good place to address those issues. The Audrey Chapman Show is by far the best therapy/relationship show in the country. Audrey is a family therapist, author, trainer, and nationally-known relationship expert. She has developed a “tough love” approach to … Continue reading >African American Relationships and Therapy Talk on Black Radio

>Buying Black – Empowerment Experiment on Next TV and even FOX (What?)

> The Empowerment Experiment (originally known as the Ebony Experiment or EE is now four months old) is much more than John and Maggie Anderson just supporting Black businesses only. It is the businesses they patronize, the entrepreneurs they support, the communities they help, and the millions of consumers, businesspeople, civic leaders, journalists and investors out there who are starting to talk about economic empowerment for Black people in America. Now that we are supposedly in “beyond race” era in this country, this is interesting and seems to have garnered favorable media attention even from FOX … not FOX News, … Continue reading >Buying Black – Empowerment Experiment on Next TV and even FOX (What?)