Media Outlets Unite for #InTheBlack Spending Power Campaign
BET Networks, Radio One, TV One, and Tom Joyner’s Reach Media, along with the Steve Harvey Morning Show, Inner City Broadcasting and Stevie Wonder, the owner of L.A.’s urban AC 102.3 KJLH are all on board. In an environment in which many marketers expect their advertising budgets to decrease and some brands are shifting their multicultural advertising to general market agencies, a consortium of media outlets and marketing agencies has formed to tout the spending power and habits of black consumers. Titling their effort #InTheBlack, the consortium points out that African-American buying power is expected to reach $1.2 trillion by … Continue reading Media Outlets Unite for #InTheBlack Spending Power Campaign

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