The Potential Merger of iHeartMedia and Sirius XM and the Future of Radio
As Boomers and Generation X fade from the media landscape, terrestrial radio may decline, yet audio content remains vital for local news and sports. A merger between iHeartMedia and Sirius XM could address competition against streaming giants. However, radio still plays a key role in artist discovery, which streaming hasn’t replicated. Continue reading The Potential Merger of iHeartMedia and Sirius XM and the Future of Radio

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