Search Results for: label/ratings

advertising, Black Radio, mmtc, no urban dictates, urban ac radio, urban media, urban radio, V-103, whur, wvee5 Comments

>"No Urban Dictates" Lives On – Mini Cooper Ad Agency Gets Caught in an Email – We Don’t Want to Advertise to Black Consumers

urbanradionation

> “Non Urban Dictate” (NUD) is a “supposedly” illegal practice that essentially means that a company is not interested in the Black consumer. Instructions are usually implied orally or left unsaid, no one sends this kind of stuff in an email anymore. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an “urban” audience (or in other words to African American consumers) as their main target. In the advertising world, companies feel that there are legitimate reasons for them not to use urban radio. For example, African Americans may … Continue reading >"No Urban Dictates" Lives On – Mini Cooper Ad Agency Gets Caught in an Email – We Don’t Want to Advertise to Black Consumers

Clear Channel Radio, Philadelphia radio, WDASLeave a comment

1480 WDAS AM Returns as "The Soul of Philadelphia"

urbanradionation

Clear Channel has dumped the former Spanish music format, Rumba 1480 WUBA 1480 WDAS AM “The Soul of Philadelphia” returns to the airwaves with the best R&B oldies from the late ’50’s, ’60’s and early ’70’s. Today however, the station flipped to all Christmas music offering favorite R&B artists through the holidays. Afterward the station returns to a steady diet of the Temptations, Archie Bell, Jerry Butler, Sam Cooke, Fontella Bass, Ray Charles, Aretha Franklin, The Drifters, Etta James, Isaac Hayes, and Little Richard. Ken Johnson, Clear Channel Director of Urban Programming says working with 1480 WDAS AM takes him … Continue reading 1480 WDAS AM Returns as "The Soul of Philadelphia"