> “Non Urban Dictate” (NUD) is a “supposedly” illegal practice that essentially means that a company is not interested in the Black consumer. Instructions are usually implied orally or left unsaid, no one sends this kind of stuff in an email anymore. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an “urban” audience (or in other words to African American consumers) as their main target. In the advertising world, companies feel that there are legitimate reasons for them not to use urban radio. For example, African Americans may … Continue reading >"No Urban Dictates" Lives On – Mini Cooper Ad Agency Gets Caught in an Email – We Don’t Want to Advertise to Black Consumers