The Potential Merger of iHeartMedia and Sirius XM and the Future of Radio

As Boomers and Generation X fade from the media landscape, terrestrial radio may decline, yet audio content remains vital for local news and sports. A merger between iHeartMedia and Sirius XM could address competition against streaming giants. However, radio still plays a key role in artist discovery, which streaming hasn’t replicated. Continue reading The Potential Merger of iHeartMedia and Sirius XM and the Future of Radio

Music Producer Carvin Haggins Calls Urban Radio ‘Ratchet’

Every song that is played on the radio is considered clean enough for radio airplay according to FCC standards and the Program Director of that paticular station. For instance when a station plays a radio edit version of YG’s My Hitta, then it’s determined to be safe for all ages. But every kid that hears it knows what the song is really saying. Why? Because they’ve already heard it on YouTube or it’s been shared on their phone through a tweet, a text, or somewhere else on social media. However 99% of the lyrics surrounding the hook are either hypers,exually … Continue reading Music Producer Carvin Haggins Calls Urban Radio ‘Ratchet’

>"No Urban Dictates" Lives On – Mini Cooper Ad Agency Gets Caught in an Email – We Don’t Want to Advertise to Black Consumers

> “Non Urban Dictate” (NUD) is a “supposedly” illegal practice that essentially means that a company is not interested in the Black consumer. Instructions are usually implied orally or left unsaid, no one sends this kind of stuff in an email anymore. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an “urban” audience (or in other words to African American consumers) as their main target. In the advertising world, companies feel that there are legitimate reasons for them not to use urban radio. For example, African Americans may … Continue reading >"No Urban Dictates" Lives On – Mini Cooper Ad Agency Gets Caught in an Email – We Don’t Want to Advertise to Black Consumers