Cardi B announces a new promotional budget that will take her out on the road to sell her album. Over the weekend she took her album rollout to the streets of New York City, literally—laying out vinyl and CD copies of “Am I the Drama?” on a blanket like a classic vendor and even dropping special “Courtroom Edition” versions that nod to her recent legal win. The move instantly went viral, sparking a mix of admiration and debate: some fans praised her hands-on hustle and creativity, while others saw it as a sign of an industry shift where even the biggest stars are left to shoulder their own promotion as labels cut back on marketing support. Either way, Cardi turned the sidewalk into a stage and reminded everyone she knows how to own the spotlight.
